Repositioning

Wellesley Parliament Square

Our team set out to rebrand and market G&S Group of Companies’ apartment blocks in Toronto’s St. James Town neighborhood, aiming to improve tenant turnover rates, tenant satisfaction scores, and overall rental revenue.

Project Type

Co-owner and manager

Location

Toronto, Canada

Project Details

The City At Your Doorstep

We proposed a complete repositioning strategy, introducing the apartment blocks as Wellesley Parliament Square. Alongside this, we implemented innovative asset improvement initiatives, such as the Resident Action Line, Tenant Satisfaction Program, and Rental Retention Program.

Transform Your Property into A Profitable Asset

The rebranding and asset improvement efforts led to remarkable reductions in tenant turnover rates, significant improvements in tenant satisfaction scores, and substantial increases in overall rental revenue, resulting in a successful and thriving Wellesley Parliament Square